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Domestic workers stage a “die-in” in Los Angeles to protest a lack of health and safety protections.
ABSTRACT OF THE DISSERTATION:
Disruptive Domésticas: Immigrant Latina Workers, Data-driven Discipline and Information Activism
Disruptive Domésticas: Immigrant Latina Domestic Workers, Data-driven Discipline, and Information Activism examines the complex realities of immigrant Latina domestic workers in the hyperconnected world, exploring how racialized and gendered workers navigate, resist, and reshape neoliberal care labor structures. Central to this work is an exploration of the politics of care, the essential yet often excluded and invisible social reproduction activities such as childcare, eldercare, and household management which is disproportionately performed in the United States by immigrant women of color from Latin America. This study is grounded in a critical investigation of how neoliberalism commodifies care work. The dissertation critically examines Silicon Valley's narrative of “disruption,” contrasting its celebration of innovation with the lived realities of marginalized workers. For instance, new technologies compatible with neoliberalism that prioritize efficiency and control, like platforms, often reduce these workers to data points for optimization, and perpetuate historical legacies of colonialism, slavery, and racial capitalism in the process. Technologies of surveillance, particularly in platforms like Care.com, reintroduce historical norms of control, further encoding intimate spaces like homes into sites of gendered and racialized discipline.
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However, this dissertation is also concerned with the ways that immigrant Latinas subvert and repurpose such technologies, transforming their digital engagement into forms of agency, solidarity, and resistance. Harness Information and Communication Technologies (ICTs), these women engage in what I term “Latina information activism,” sharing vital knowledge, coordinating, and challenging exploitative practices. Employing acompañamiento ethnography, this study incorporates fifteen in-depth interviews with domestic workers and media analysis to highlight how immigrant Latina workers creatively engage with digital platforms, both to circumvent isolation and to build counterpublics of solidarity. These workers use ICTs to reclaim visibility and dignity, building networks that connect them across isolated labor environments. This dissertation intervenes in labor and technology studies by focusing on care work and precarious labor, underscoring the specificity of platform-mediated intimate labor and how it reinforces historical labor divisions. It broadens the scope of labor resistance, recognizing the informal organizing of domestic workers who, excluded from traditional labor protections, engage in everyday forms of digital activism. Ultimately, Disruptive Domésticas reveals the transformative potential of ICTs when wielded by those at the peripheries of network culture, proposing a vision of disruption that reimagines labor activism in the digital age. The stories of these workers, disruptive domésticas, underscores the possibilities of a more inclusive, equitable networked world, where technology is not only a mechanism of control but also a tool of resistance.
Andrea’s story
The following video was produced by me in collaboration with IDEPSCA/Mujeres en Acción. The clip earned them a $15,000 award from Liberty Hill’s The XX Fund.
current research
chambatok
In the days of the Bracero Program (1942-1964), if you were a worker looking for your next gig, you might be directed to the Chamber of Commerce, which was tasked with hooking up agricultural workers and farm owners. Over time, the Chamber of Commerce became simply “la chamba.”
My research archives and analyzes the phenomenon Latinx content creators who stream themselves at work, which I call “ChambaTok.”
sustaining cross-border solidarities in the globalized economy
There is a growing understanding that the challenges workers face, particularly women, are inherently transnational and require cross-border strategies rooted in shared struggles and collective organizing.
Analyzing the successes and failures of previous efforts at cross-border solidarities between women in the US and Mexico, my research discusses ongoing efforts by labor organizations in the United States, Canada and Mexico to create bottom-up strategies of global cooperation and solidarity among workers. Through ethnographic research with domestic workers in Mexico City and Los Angeles, this research explores mechanisms for sustaining cross-border solidarities including workshops, documentation, and monthly meetings.
copy paste latina look
This article examines the phenomenon of the “Copy Paste Latina” makeup trend, an aesthetic marked by heavy makeup application, including contouring, false lashes, and sharply defined brows, often shared through “Get Ready With Me” (GRWM) videos on social media. Originating as a style popularized by social media influencer Brooklyn Chipman, who adopted the moniker “Una Gutierrez,” the look quickly gained traction as an aspirational beauty standard among Latina and non-Latina audiences alike. However, Chipman’s “Latina-fishing” — adopting a Latinx identity to capitalize on its associated beauty ideals while concealing her white identity — sparked controversy, exposing both the allure and tensions surrounding the aesthetic.
Drawing on Ruha Benjamin’s concept of “stereotype” as both a technical and social template, this paper explores how the Copy Paste Latina look operates as a digital stereotype, one that conveys a fixed, commodified, replicable version of Latina femininity. With influencers like James Charles amplifying the look’s appeal through bold brows, lips, and lashes, the look is often monetized these features via brand sponsorships. By adopting these markers of “Latina beauty,” non-Latina influencers and white beauty enthusiasts both perpetuate and flatten diverse Latinx identities into consumable digital templates. This aesthetic, while celebrated for its vibrancy and defiance of minimalist beauty trends, also reveals an underlying social commentary: the simultaneous allure and erasure of Latina identity as a marketable, replicable standard. In analyzing this phenomenon, I argue that the Copy Paste Latina encapsulates the tensions between cultural appreciation and appropriation, gendered labor in beauty economies, and the entanglement of digital femininity with racialized forms of visibility.