Domestic workers stage a “die-in” in Los Angeles to protest a lack of health and safety protections.

book project

Intimate data: latina workers and the data-driven politics of care

Intimate Data: Latina Workers and the Data-Driven Politics of Care offers a theoretically robust and empirically grounded intervention at the intersection of Chicanx/Latinx Studies, Gender Studies, and Media Studies, revealing how contemporary regimes of documentation and datafication penetrate spaces long considered private: homes, bodies, and the relational domains of care. This book develops the concept of intimate data to examine how caring relationships are transformed into objects of knowledge and administrative power, increasingly through data-driven technologies of care that purport to disrupt and smooth intimate labors through mechanisms like data collection and surveillance. Situating these contemporary, data-driven technologies of care within a longer historical arc of state and corporate governance, this book traces continuities with earlier regimes of racialized and gendered documentation and datafication like biometric tracking and border-control databases. Examining how administrative regimes have long shaped normative understandings of care, family, kinship, labor, and belonging, this book argues that seemingly new data-driven technologies of care are often undergirded by the same logics that render care workers as legible, commodifiable, and – at times – disposable. 

Grounded in four years of collaborative ethnographic research with Latina domestic workers and critical media analysis, Intimate Data does not simply portray Latina care workers as passive subjects of data-driven control. Rather, by framing the politics of care as a site of struggle, Intimate Data elevates worker‑centered practices of counter‑data production and counter-documentation as foundational to an emancipatory politics of care. Intimate Data highlights how immigrant Latina care workers navigate and contest documentation and data regimes through strategies of refusal, subversion, and collective invention. In doing so, the book offers a critical vocabulary not only for analyzing how datafication shapes care, but also for imagining how marginalized communities reclaim epistemic, political, and economic authority over their intimate lives. Ultimately, Intimate Data is a call to dismantle the exploitative economies that render care (in-)visible and disposable – and to uplift the emancipatory practices of those whose intimate labor “makes all other work possible.”

 

Andrea’s story

The following video was produced by me in collaboration with IDEPSCA/Mujeres en Acción. The clip earned them a $15,000 award from Liberty Hill’s The XX Fund.

other research

 

chambatok

In the days of the Bracero Program (1942-1964), if you were a worker looking for your next gig, you might be directed to the Chamber of Commerce, which was tasked with hooking up agricultural workers and farm owners. Over time, the Chamber of Commerce became simply “la chamba.”

My research archives and analyzes the phenomenon Latinx content creators who stream themselves at work, which I call “ChambaTok.”

 

sustaining cross-border solidarities in the globalized economy

There is a growing understanding that the challenges workers face, particularly women, are inherently transnational and require cross-border strategies rooted in shared struggles and collective organizing.

Analyzing the successes and failures of previous efforts at cross-border solidarities between women in the US and Mexico, my research discusses ongoing efforts by labor organizations in the United States, Canada and Mexico to create bottom-up strategies of global cooperation and solidarity among workers. Through ethnographic research with domestic workers in Mexico City and Los Angeles, this research explores mechanisms for sustaining cross-border solidarities including workshops, documentation, and monthly meetings.

copy + paste latina: style and stereotype on social media

This article examines the phenomenon of the “Copy Paste Latina” makeup trend, an aesthetic marked by heavy makeup application, including contouring, false lashes, and sharply defined brows, often shared through “Get Ready With Me” (GRWM) videos on social media. Originating as a style popularized by social media influencer Brooklyn Chipman, who adopted the moniker “Una Gutierrez,” the look quickly gained traction as an aspirational beauty standard among Latina and non-Latina audiences alike. However, Chipman’s “Latina-fishing” — adopting a Latinx identity to capitalize on its associated beauty ideals while concealing her white identity — sparked controversy, exposing both the allure and tensions surrounding the aesthetic.

Drawing on Ruha Benjamin’s concept of “stereotype” as both a technical and social template, this paper explores how the Copy Paste Latina look operates as a digital stereotype, one that conveys a fixed, commodified, replicable version of Latina femininity. With influencers like James Charles amplifying the look’s appeal through bold brows, lips, and lashes, the look is often monetized these features via brand sponsorships. By adopting these markers of “Latina beauty,” non-Latina influencers and white beauty enthusiasts both perpetuate and flatten diverse Latinx identities into consumable digital templates. This aesthetic, while celebrated for its vibrancy and defiance of minimalist beauty trends, also reveals an underlying social commentary: the simultaneous allure and erasure of Latina identity as a marketable, replicable standard. In analyzing this phenomenon, I argue that the Copy Paste Latina encapsulates the tensions between cultural appreciation and appropriation, gendered labor in beauty economies, and the entanglement of digital femininity with racialized forms of visibility.